It is an initiative of the India SME Forum, along with the Jammu and Kashmir Trade Promotion Organization (JKTPO), launched on June 29, 2021, for the women entrepreneurs of Jammu and Kashmir to equip them with training and development, financial support, and marketing assistance.
The initiative was launched by Shri Manoj Sinha, Lieutenant General, Union Territory of Jammu and Kashmir, India.
Jammu & Kashmir Rural Livelihood Mission (JKRLM) initiated this initiative for strengthening the JKRLM intermediary network and targeting 500 rural women residents of J&K, above 18 years of age, members of Self Help Groups (SHGs), exhibiting demonstrable interest in scaling up the livelihood source into an enterprise, each with the potential to provide employment to more than 50 rural women and persons.
The initiative was launched by Shri Manoj Sinha, Lieutenant General, Union Territory of Jammu and Kashmir, India.