The project was launched by Shri A K Sharma, Hon'ble Secretary of the Ministry of Micro, Small & Medium Enterprises, Govt. of India on 9th September 2020 in the presence of Smt. Alka Arora, Joint secretary, Ministry of MSME, Govt. of India; Ms. Dorothy Tembo, Acting Executive Director of International Trade Centre; Mr. Ed Martinez, President UPS Foundation ; Ms. Maria Luisa Boyce, Vice President, Global Public Affairs, UPS; Ms. Anna Mori, ITC SheTrades & UPS Project manager, International Trade center; Mr. Prahlad Kakar, Chairman, India SME Forum; Mr. Vinod Kumar, Hon. President, India SME Forum and Ms. Sushma Morthania, Director General, India SME Forum.