About The Launch

The project was launched by Shri A K Sharma, Hon'ble Secretary of the Ministry of Micro, Small & Medium Enterprises, Govt. of India on 9th September 2020 in the presence of Smt. Alka Arora, Joint secretary, Ministry of MSME, Govt. of India; Ms. Dorothy Tembo, Acting Executive Director of International Trade Centre; Mr. Ed Martinez, President UPS Foundation ; Ms. Maria Luisa Boyce, Vice President, Global Public Affairs, UPS; Ms. Anna Mori, ITC SheTrades & UPS Project manager, International Trade center; Mr. Prahlad Kakar, Chairman, India SME Forum; Mr. Vinod Kumar, Hon. President, India SME Forum and Ms. Sushma Morthania, Director General, India SME Forum.

Selection Commitee

Dr. Smita Naram

Founder & CMD,
Ayushakti Ayurved Pvt. Ltd


Ms. Sarita Sarvria

Managing Director,
Express Housekeepers Pvt. Ltd

Mr. Prahlad Kakar

Chairman,
India SME Forum


Mr. Vinod Kumar

Hon. President,
India SME Forum


Ms. Sushma Morthania

Director General,
India SME Forum


List of Selected Women Entrepreneurs

Digital Transformation

S.No.

Name

Organization Name

City

State

1

Aditi Madan

BluePine Foods Pvt Ltd

Faridabad

Haryana

2

Akanksha  Kothe

Pressia Healthy Foods

Mumbai

Maharashtra

3

Alpa Shukla

Shrishay creation

Ahmedabad

Gujarat

4

Anjali Bende

Cineera

Mumbai

Maharashtra

5

Anju Dubey

Ani furniture industries

Hyderabad

Telangana

6

Anuradha Yadav

Ornate Culture

Noida

Uttar Pradesh

7

Aruna Dara

Apna Green Products

Hyderabad

Telangana

8

Betty   Thomas

Betty Bee's Gourmet Grocery Pvt Ltd

Hyderabad

Telangana

9

Bharti Chandra

Simple Design

Mumbai

Maharashtra

10

Bhavini Parikh

Bunko Junko

Mumbai

Maharashtra

11

Bhavna Belani

Gaurav Lederwaren pvt ltd

Kolkata

West Bengal

12

Bhumika Vignesh

Nirmal Global Traders

Ahmadabad

Gujarat

13

Chandrani Khastagir

Fu Gen Fashions

Kolkata

West Bengal

14

Deepa Pant

Svatanya

New Delhi

New Delhi

15

Dipali Chandak

Streeudyami Foundation

Nashik

Maharashtra

16

Divya  venkat

ViDHAI Recycling

Chennai

Tamil Nadu

17

Dr Mithila Kapadnis

Mall India

Nashik

Maharashtra

18

Ekta Jaju

ONganic Foods Pvt Ltd

Kolkata

West Bengal

19

Falguni Dave

Permeara Solutions

Ahmedabad

Gujarat

20

Hemalata Ghadiali

Vrushti Creations

Virar

Maharashtra

21

Hiresha Verma

Han Agrocare

Dehradun

Uttarakhand

22

Kalavathy Sridharan

Shree Apparels

Chennai

Tamil Nadu

23

Kayan Motashaw

LivRite Foods LLP

Mumbai

Maharashtra

24

Komal  Shah

Fair Fashion Collective

Mumbai

Maharashtra

25

Krishna Kumary Thankamma

Mint

Thiruvananthapuram

Kerala

26

Kshetrimayum Vedmani Devi

Vedam Agro Enterprises

Imphal

Manipur

27

Lakshmi priya Srinivas

Ecochoice naturals pvt ltd

Bangalore

Karnataka

28

Lakshmipraba U S

Praanapoorna Collective LLP

Bangalore

Karnataka

29

Madhumita Sarkar Guha

Luxe Living

Kolkata

West Bengal

30

Mamta Jain

Samposhan

Chennai

Tamil Nadu

31

Megha Phansalkar

Tisser Rural Handicraft

Mumbai

Maharashtra

32

Menka Gurnani

Hidaa Lifescience LLP

Ahmedabad

Gujarat

33

Monika Jayaram

Moda crafty hub

Bangalore

Karnataka

34

Ngamnon Joham

Food Stride

Longding

Arunachal Pradesh

35

Pallavi Chauhan

Vitthal TPS Kreationss LLP

Mumbai

Maharashtra

36

Pooja Dev

Pretty women beauty parlor and boutique

Barabanki

Uttar Pradesh

37

Rashmi Sawant

cultureaangan.com

Mumbai

Maharashtra

38

Reshmaa Thakur

Ishaan Enterprises

Hyderabad

Telangana

39

Rita Sapru

Kreativve Arts

Mumbai

Maharashtra

40

ruchika kuthari

Jaap Enterprises

Guwahati

Assam

41

Sangeeta Mohapatra

The Signature Attire

Bengaluru

Karnataka

42

Saraswathy Addepally

Liebe and Frieden

Bangalore

Karnataka

43

Satvinder Kaur

T.S.creation

Delhi

Delhi

44

Seema Mishra

Maheshwari Creations

Dhamnid

Madhya Pradesh

45

Shashivadana Shetty

Shashi Punjab food products

Mumbai

Maharashtra

46

Sheetal Rastogi

Adoraa

New Delhi

Delhi

47

Sreejita Chakraborty

Pratyaksha Agrotech Pvt.Ltd

Silchar

Assam

48

Sridevi Chitti

Siris Collection

Hyderabad

Telangana

49

Suchita Kharat

Green Bags Universal LLP

Thane

Maharashtra

50

Sunanda  Kalakannavar

Arivu handloom and handicraft pvt Ltd.

Bengaluru

Karnataka

51

Surbhi Agarwal

The Art Exotica

Jodhpur

Rajasthan

52

Surya Viswatmula

Mysticq Designs

Hyderabad

Telangana

53

Syeda Sangeeta Nandy

Umbr Tree Private Limited

Bangalore

Karnataka

54

Varsha  Mahendra

Dsgyn Idys

Hyderabad

Telangana

55

Varsha Savla

UV Creations

Pipariya

Madhya Pradesh

Access to Finance

S.No.

Name

Organization Name

City

State

1

Aditi Madan

BluePine Foods Pvt Ltd

Faridabad

Haryana

2

Akanksha  Kothe

Pressia Healthy Foods

Mumbai

Maharashtra

3

Alpa Shukla

Shrishay creation

Ahmedabad

Gujarat

4

Anjali sharma

French Curve. Bacca Clothing India.

Bengaluru

Karnataka

5

Anju Dubey

Ani furniture industries

Hyderabad

Telangana

6

Anuradha Yadav

Ornate Culture

Noida

Uttar Pradesh

7

Arpita Doshi

Nutrition Dynamic Foods LLP

Ahmedabad

Gujarat

8

Aruna Dara

Apna Green Products

Hyderabad

Telangana

9

Betty   Thomas

Betty Bee's Gourmet Grocery Pvt Ltd

Hyderabad

Telangana

10

Bharti Chandra

Simple Design

Mumbai

Maharashtra

11

Bhavini Parikh

Bunko Junko

Mumbai

Maharashtra

12

Bhumika Vignesh

Nirmal Global Traders

Ahmadabad

Gujarat

13

Chaitra B

Zakthi creations

Mysore

Karnataka

14

Chandrani Khastagir

Fu Gen Fsahions

Kolkata

West Bengal

15

Divya  venkat

ViDHAI Recycling

Chennai

Tamil Nadu

16

Dr Mithila Kapadnis

Mall India

Nashik

Maharashtra

17

Ekta Jaju

ONganic Foods Pvt Ltd

Kolkata

West Bengal

18

Falguni Dave

Permeara Solutions

Ahmedabad

Gujarat

19

Hem Lata

osk cadenza advantage india

Faridabad

Haryana

20

Hemalata Ghadiali

Vrushti Creations

Virar

Maharashtra

21

Hiresha Verma

Han Agrocare

Dehradun

Uttarakhand

22

Humera Nausheen

Doctor Mushroom Center

Hyderabad

Telangana

23

Kalavathy Sridharan

Shree Apparels

Chennai

Tamil Nadu

24

Kayan Motashaw

LivRite Foods LLP

Mumbai

Maharashtra

25

Krishna Kumary Thankamma

Mint

Thiruvananthapuram

Kerala

26

Kshetrimayum Vedmani Devi

Vedam Agro Enterprises

Imphal

Manipur

27

Madhumita Sarkar Guha

Luxe Living

Kolkata

West Bengal

28

Menka Gurnani

Hidaa Lifescience LLP

Ahmedabad

Gujarat

29

Monika Siriah

Acmerose Internationals private limited

Bilaspur

Chhattisgarh

30

Mrinal Saraf

Shalaka Biosciences

mumbai

maharashtra

31

Ngamnon Joham

Food Stride

Longding

Arunachal Pradesh

32

Pallavi Chauhan

Vitthal TPS Kreationss LLP

Mumbai

Maharashtra

33

Pooja Dev

Pretty women beauty parlor and boutique

Barabanki

Uttar Pradesh

34

Preeta Chaudhuri Ghosal

Deeps Texstyles Pvt. Ltd.

Kolkata

West Bengal

35

Rashmi Sawant

cultureaangan.com

Mumbai

Maharashtra

36

Sangeeta Mohapatra

The Signature Attire

Bengaluru

Karnataka

37

Saraswathy Addepally

Liebe and Frieden

Bangalore

Karnataka

38

Satvinder Kaur

T.S.creation

Delhi

Delhi

39

Seema Mishra

Maheshwari Creations

Dhamnid

Madhya Pradesh

40

Shailaja Rangarajan

Rimagined

Bangalore

Karnataka

41

Sheetal Rastogi

Adoraa

New Delhi

Delhi

42

Sreejita Chakraborty

Pratyaksha Agrotech Pvt.Ltd

Silchar

Assam

43

Sunanda  Kalakannavar

Arivu handloom and handicraft pvt Ltd.

Bengaluru

Karnataka

44

Surbhi Agarwal

The Art Exotica

Jodhpur

Rajasthan

45

Syeda Sangeeta Nandy

Umbr Tree Private Limited

Bangalore

Karnataka

46

Thejaswi S

Koko Boost

Bangalore

Karnataka

47

Varsha  Mahendra

Dsgyn Idys

Hyderabad

Telangana

The Program

This program is being executed in Vietnam-Mexico-Nigeria-India, which comprises tailored capacity building activities to improve competitiveness, and strengthening the online offerings, and personalised coaching & mentoring of select WOBs around three broad themes: digital transformation, access to finance and resilience.
The program aims to provide training, skills and growth opportunities that allow women entrepreneurs to better understand and benefit from global trade.

Program Benefits for Indian Women

Support For -

  • Finance
  • Online Sales & E – Commerce
  • Export Promotion in International Exhibition
  • Handholding & Mentorship for Accelerating Business Growth
  • Trademarks & Patent Facilitation
  • Product & Packaging
  • Design & Prototyping
  • Branding & Marketing


The programme will be executed through TWO PARALLEL areas of training:

1. Digital Transformation with an objective to enable selected women entrepreneurs to strengthen their skills in order to be able to export around the globe, by integrating solutions to address the complex and wide-ranging challenges that women entrepreneurs and women-owned businesses face to trade.

Selection Process & Program Milestones:

  • Call for Applications start on 9th Sept 2020 entry with a Deadline of receipt of Applications by 20th September 2020.
  • The beneficiaries will be selected by a meticulous process as stipulated by ITC.
  • Selection of Women Owned Businesses(WOBs) from Textile and Apparel and Agribusiness sectors in the digital basic business management strategies and who are exporters or near ready to export.
    • Training will be imparted to all selected WOBs, covering major topics like Online presence optimization – Digital Marketing | E-commerce | Considerations when conducting business online.
    • Handholding & Coaching sessions will be provided to select participants (selection criteria as applicable) in groups of no more than five WOBs per session.
    • Follow up with the WOBs upon completion of the last coaching session and ensure that they have developed a comprehensive digital strategy and gained access to at least two international online marketplaces.

Duration Seats available for Phase 1 Fees
10 weeks 100 No fee. Only on selection basis

2. Access to Finance to facilitate the connection between eligible women-owned and women-led businesses (WOBs) of India to financiers for scaling up their businesses.

Selection Process & Program Milestones:

  • Call for Applications start on 9th Sept 2020 entry with a Deadline of receipt of Applications by 20th September 2020.
  • The beneficiaries will be selected by a meticulous process as stipulated by ITC.
  • Boot Camp workshop for select WoBs which covers :
    • Strategic and business planning.
    • Financial modelling and financial projection.
    • Basic financial management and accounting (financial literacy).
    • Taxation in India.
    • Sales and Marketing.
    • HR Management.
    • Presentation from at least 3 financial institutions/investors.
  • Business / financial assessment of SMEs that participate at the boot camp and selection will be based on the businesses’ level of readiness to access external capital (investment, grants, or loans).
  • One on One coaching Sessions of the selected WoBs, which includes mentoring for preparation of business/financial plans, pitch deck or teasers for presenting it to probable financiers.
  • Connection of selected WoBs to financial institutions for funding and post finance handholding to ensure that each SME follows the developed business plan.

Duration Seats available for Phase 1 Fees
10 weeks 100 No fee. Only on selection basis

Eligibility Criteria


  • Any woman more than 18 years of age.
  • Owner of more than 30% of an Enterprise, while also running & managing it.
  • Registered Enterprise with an Udyog Aadhar or Udyam Registration & PAN.
  • Exporter or Near Readiness to Export.
  • Products & Services – Wellness | Beauty | Textile | Garments | Agri Business sectors with Export potential

Evaluation Criteria

  • 70 Marks: -
    • 20 – Potential of Enterprise
    • 10 – Corporate Governance
    • 10 – Fiscal Discipline
    • 10 – Well Defined Product / Services
    • 10 – Sustainable Business
    • 10 – Social Impact
  • 30 marks: - Presentation / Interview