SUSHMA MORTHANIA

Being an Entrepreneur herself, her wide travels, made Sushma explore and study the state and options for Small and Medium Business in India. Her own difficulties and social experiences as an Entrepreneur in India, made her feel a strong urge to help create an ecosystem to enable and aid the employment generating small and medium business owners, especially women.As part of her commitment and vision, Sushma, oversaw the formation of the India SME Forum along with the present Founder Trustees of India SME Forum. She is personally involved as the Director General, in some of its outreach and knowledge sharing activities. Sushma lead a team of analysts and experts in creating a unique evaluation format, for the India SME 100 Awards, created specifically to score and rate SMEs across the length and breadth of the country on a single scale.Sushma has lead the team of researchers in conducting India’s largest MSME survey – State of the SME for the India SME forum which surveyed 3,30,000 MSMEs across 29 states, 371 clusters and 6000+ product lines, on the Entrepreneurial and Financial ecosystem, State of their Business & Use of Technology. A report based on the survey was shared with various State Governments, Policy makers, Institutions and various Ministries along with our analysis and recommendations.Sushma passionately works for Small and Medium Entrepreneurs as the Founder Director General at the India SME Forum, apart from advising various government agencies and institutions to strategize and deal with current issues and future challenges. Apart from day to day overseeing and leading extensive research and analysis of linkages, growth potential and market factors of MSMEs involved in over 29 clusters across 11 Sectors. Some clusters covered are Food Processing, Dairy, Leather, Pharma, Engineering and Automotive in the states of Uttar Pradesh, Maharashtra, Himachal Pradesh, Tamil Nadu, Punjab, Gujarat, Karnataka and Haryana.Sushma’s experience in startups and capacity building of MSMEs has successfully lead to innovative strategies in the development of successful strategies for a nationwide Capacity Building Framework, at the INDIA SME FORUM.Sushma’s belief in Women Empowerment and Entrepreneurship as the key for social and economic change in India, made her start encouraging & working with various clusters of artisans and backward class, self employed women, as a continuous social activity.Sushma was appointed in Jan 2015, to the National Board of Micro, Small and Medium Enterprises, India’s apex body for MSMEs by the Ministry of Micro, Small and Medium Enterprises. She also represents India on the B20 China SME Taskforce and is also Member of the Permanent Commission On Social Issues and Women Entrepreneurship for World Union of Small and Medium Enterprises (WUSME)